Up to 40% of the protein a dog or cat eats goes into their skin and coat, so it is vital they eat a high protein diet to ensure sufficient energy for their skin and coat, in addition to fuelling their overall metabolism. Raw meats contain good levels of key Vitamins such as Riboflavin (B2), Niacin (B3) and Vitamin A plus the essential fatty acid, Omega 3 which are all vital for skin and coat health. Dry biscuits tend to use high levels of carbohydrates to boost energy supply rather than protein and the macro and micro nutrients are often stripped out in the processing and added back in synthetically, making them less bioavailable/absorbable. The raw meat, in particular the wild meats, can ease itching in dogs and cats with sensitive skin as they are much more novel source of protein, largely unaffected by environmental practices and processing treatments which can often promote allergens which affect skin plus the digestive and immune systems in particular after a period of exposure. Because the coats are in good condition less shedding is also a common benefit and therefore fewer furballs for cats.