Shinier Coats & Healthier, Less Itchy Skin

Pet owners share a common desire for their furry companions: a radiant coat and itch-free, healthy skin. Achieving this isn't just about aesthetics; it's an indicator of your pet's overall well-being. One key factor in attaining that coveted shiny coat and comfortable skin is their diet. In this article, we'll delve into how a high-protein raw diet can make all the difference in promoting shinier coats and alleviating skin issues for your dogs and cats.


The Role of Protein 

It might surprise you to learn that up to 40% of the protein a dog or cat consumes goes directly into their skin and coat. This is why a high-protein diet is paramount, as it ensures the necessary energy for skin and coat health while also supporting their overall metabolism.


Essential Vitamins and Fatty Acids:

Raw meats are brimming with essential nutrients that play a vital role in skin and coat health. Among these nutrients are Riboflavin (B2), Niacin (B3), and Vitamin A. These vitamins are essential for maintaining a shiny and lustrous coat. Additionally, raw diets are rich in Omega-3 fatty acids, which are crucial for healthy skin and fur.


The Downside of Dry Biscuits 

Contrastingly, commercial dry biscuits often rely on high levels of carbohydrates to boost energy supply rather than prioritizing protein. Unfortunately, the macro and micro nutrients in these dry foods are often stripped out during the processing stage and then artificially reintroduced, rendering them less bioavailable and less easily absorbed by your pet's body.


Raw Meat and Skin Health 

Raw meat, especially wild meats, can work wonders for pets with sensitive skin. Here's how:


Novel Protein Sources:

Wild meats are a novel source of protein, largely unaffected by environmental practices and processing treatments. Many conventional pet foods contain allergens that can affect the skin, digestive system, and immune system over time. Raw wild meats, with their purity, offer an alternative that can soothe skin sensitivities and reduce itching.


Fewer Allergens:

The processing and additives in some commercial foods can contribute to allergens that trigger skin problems in pets. A raw diet minimizes exposure to these irritants, allowing your pet's skin to remain calm and healthy.


Reduced Shedding:

The benefits of a raw diet extend to fur health as well. Pets with well-conditioned coats tend to shed less, reducing the occurrence of furballs in cats and the overall cleanup for pet owners.



Choosing a high-protein raw diet for your pets can be a game-changer when it comes to their skin and coat health. The importance of protein in nourishing their skin and fur should not be underestimated. The essential vitamins and fatty acids found in raw meats, combined with the avoidance of processed carbohydrates, make raw diets a superior choice.Check out our low allergen raw food for dogs and low allergen raw food for cats


Moreover, wild meats and novel protein sources are gentle on sensitive skin, providing relief from itching and minimizing allergen exposure. The result is shinier coats and happier, itch-free pets. With a reduced shedding rate, pet owners also benefit from less cleanup, and cats are less prone to the discomfort of furballs. It's a win-win scenario for both you and your beloved four-legged family members. So, why wait? Make the switch to a high-protein raw diet and watch your pets shine with health and happiness.